
The new logo is designed to be distinctive and bold. There is a visual narrative, a connection between the ‘R’ and the ‘C’ that reflects the inextricable link between research and the goal of eradicating cancer. The green color of the logo implies hope, life, and growth. The tagline ‘Finding Cures Together’ conveys the essential collaboration between the AACR, its research partners around the world, the AACR Foundation, and the funding public as they all work together urgently to address this complex disease.